There's been a HUGE viral marketing campaign, which has involved the Joker and Harvey Dent. The most recent of the Jokers events took place yesterday across the world. The whysoserious site posted the above pictures, each with a different city written beneath it.
Clicking on each gave a countdown clock, and a set of co-ordinates. The London set pinpointed the Mall leading to Buckingham Palace, with this message:
You'll need to be in contact with a partner-in-crime who has online access to relay your instructions once you're there. These instructions will give you the TRAIL to follow, but be sure to look both ways when crossing the street; we wouldn't want you to make an unscheduled visit to the ER now, would we?
Put on a smile and plan to spend about an hour or so bonding with your fellow clowns.
Check back here often for updates or changes.
So, going by the countdown, we had to be there for 9. I ran to the train station as soon as I could, stopping briefly to, say through gaps for breath "Batman! London! Now!" over the phone to Given.
We arrived just before 9, and tagged along with a couple of people who had already received the instructions (in my haste, I forgot to get someone to keep an eye on the site!) The instructions were:
Ready to get cracking? Here are the instructions to relay to your clowns on the ground. Don't go losing your mind because you need to remember all the answers - you'll need them in about 30 minutes.
Step 1: By the "ubique-itous" statue with the alien friend, face forward and count every ground floor column to your right. Beware the policeman's black and blue stares.
Step 2: Up the stairs prepare for battle. You'll be greeted with open arms. On the island, discover those who died in war and divide by the women who surround them.
Each gave a number: 35, 90, 48. When the 30 minutes was up, the site showed a safe where the numbers could be entered.
When the safe opened, there was a note inside containing the final clue.
Good work, scavengers! Online clowns, be sure to give your on-the-ground cohorts these final instructions:
Around the bend from the Miserable People is an exotic gate. Your contact will be waiting there. He will give you your final set of instructions.
Stay together. Follow orders. You might have what it takes to pull this off.
JThis lead us to China Town (I can only image what the sight of so many people running from Piccadily, some looking like clowns, must have looked like).
Upon arrival, we were each given a Joker's card and raffle ticket by one of the Jokers goon's. Once everyone had received each, the goon brought a film can out of his bag, and handed it to one of the assembled crowd, with these instructions: "go to the Odeon and give this to Chris, and only Chris".
This bit was pretty straightforward, and we all darted towards Leicester Square. We all poured into the cinema, and sat waiting to see what all our hard(ly) work would reward us with. Someone took the stage, and announced that along with 12 other cities worldwide, we were going to be among the first to see the new trailer. (and were kindly asked to respect the filmmakers by not filming it, or blogging it shot by shot).
Without further ado, we sat back and relaxed as the familiar MPAA certificate appeared. Which was followed by.....................
......................(you'll find out on Sunday :P)
All I can say is, I was blown away. I don't want to overhype it, but it could quite possibly be the best comic book movie ever.
Following the screening, the goon took the stage, with a baseball cap, and asked us all to get out raffle tickets out. He announced the winner, and gave him the film can, with instructions from the "boss" to spread the word.
With that, we left, totally buzzing from the experience. I can't believe that I hesitated for a second about attending this: I'm so glad I did.
oh, and it turns out, the reel that was given away was defaced by the joker himself.
I can't believe there's another 2 month's until this film's out!